Start-up und Innovations-Szene Schweiz
Geschichten aus der Start-up- und Innovations-Szene
07.12.2006, 16:03
"venture apéro" mit Roger Rüegger in St. Gallen
Am Montag, 7.12.06 haben sich über 50 Unternehmer/innen im tebo, Technologiezentrum der Euregion Bodensee, zum "venture apéro" in St. Gallen eingefunden.
Wer auch online bei den Leuten sein will, hat nur Erfolg, wenn er seine Botschaft in der richtigen Sprache an die Leute bringt! Das Web hat zwar seinen eigenen Slang - aber nicht alle, die sich auf Ihre Site einlogen, sind automatisch auch angefressene Freaks! Sie wollen in möglichst kurzer Zeit möglichst viel erfahren. Der Kunde im Laden muss anstandshalber oft unnötiges Blabla über sich ergehen lassen - im Web ist er in Nullkommanichts wieder weg. Ausser Du triffst genau den richtigen Ton. An diesem Abend referierete Roger Rüegger der Futurecom interactive AG zum Thema "Ihr Kunde ist kein «User»! Richtig Texten fürs Web".
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Die ausführlichen Inputs wurden von den Besucher/innen sehr geschätzt. Hier findet Ihr stets die weiteren "venture apéros".
Kommentare (9)
Kategorie: «venturelab»
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