Start-up und Innovations-Szene Schweiz
Geschichten aus der Start-up- und Innovations-Szene
23.1.2007, 19:45
Der Nutzengenerator 2007!
(Dieser Post beruht auf dem Newsflash von Hans Peter Frei (www.hanspeterfrei.com). Besten Dank für den tollen Input Hans Peter!)
Wir wollen die nächsten Google werden! So oder auch anders hört man es immer wieder von hoffnungsvollen Start-ups. Wenn man dann ein bisschen tiefer gräbt, bleibt da nicht viel übrig vom grossen Traum.
[bild]
(Bildlegende: Je mehr Produkte/Dienstleistungen es gibt, desto wichtiger ist die Einzigartigkeit!)
Darum hier ein Leitfaden, wie man den Nutzen oder auch die Einzigartigkeit Schritt für Schritt herausschälen kann:
#1: Wie lösen die potenziellen Kunden die Herausforderung heute d.h. ohne Ihr Produkt/Dienstleistung?
#2: Welche Probleme entstehen daraus?
#3: Welche Probleme des potenziellen Kunden können Sie mit Ihrem Produkt/Dienstleistung lösen?
#4: Welchen Einfluss hat Ihre Lösung auf die Geschäftsresultate des Kunden (monetär)?
Das Vorgehen ist so simpel wie erfolgreich. So können Sie Ihr Start-up challengen und den Nutzen optimal herausstreichen.
PS: Bitte nie vergessen - es geht immer um den KUNDEN!
[bild]
(Bildlegende: Mach Sie sich nicht zum Gespött Ihrer Kunden! Welchen Nutzen generieren Sie?)
Kommentare (4)
Kategorie: «venturelab»
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